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Selling a Message

Most people try to use a message to sell clothes.
What I want to do is use clothes to sell a message. 
A message that life isn't always flowers and sunshine. Some people have it good and others don't. And that's ok. My point is you have to learn to appreciate the small things. And people who don't have much learn this the fastest and can truly enjoy life more when they become successful. People born with a silver spoon don't have this luxury and find it harder to be happy with material objects even though they have more than most people could dream of. And it's not an easy skill to learn.
It takes having nothing to appreciate everything.
My message is different than most brands. I'm not saying if you wear my clothes that you'll become rich or successful, I'm not saying that my clothes will increase your sex appeal or make everyone want you, and I'm not even saying that your life will be any better with or without my clothes.
All I'm saying is that hopefully, if I do my job right, wearing my clothes will change your mindset. You might think that you need nice things to feel successful, that's what the media and everyone around you has lead you to believe, but you don't. In fact, you don't need to have social status, a nice job or lots of possession's to feel successful or be happy.
First of all success is objective. Meaning it's personal to any individual who strives for it. Success for one person might be making $1,000,000 before they die and might be getting an A on a test for another person.
Secondly, success starts in small steps for everybody, no matter who you are. That person who wants to make $1,000,000 before they die? First they have to save up money, invest it, lose money, make it back, spend money etc before they will even start to turn a profit. And that person that wants an A on a test? They're going to have to study, fail, learn from their mistakes, try again, get better, stay up late, do research etc, before they even get a passing grade.
The road to success is paved with many failures. And every one of them is important. You have to appreciate each time you fail if you want to truly appreciate the outcome.
What I'm getting at is its OK to fail. It's OK to give it your all and not succeed. It's OK to be rejected. You don't have to get it right the first time to get there. A lot of people are gonna have things easier than you, don't let that discourage you. You'll be the one who's happy at the end of the day no matter where you are in life. And that's more important than anything else.
You don't have to become a millionaire, or make huge accomplishments or change the world to be happy. If you do, that's great, but it's not the meaning of life.
For me, the meaning of life is simple. Be happy, make the lives of those around you better, make a difference, no matter how small.
The butterfly effect dictates that every action, no matter how small or insignificant leads to exponentially bigger things.
It's just a simple law of the universe: cause and effect. You'll never see the results of 99% of your actions, but the rest of the world will. We should be doing everything we can to make the world a better place to be in. To make the lives of everyone as a species and as a planet better.
The world isn't saved by people with guns, the world is saved by random acts of kindness. Compassion, empathy, and sympathy are what bring the world together. As long as you have those you're already successful in my eyes.
My message is, even if you've done bad things, you can still be a good person and visa versa.
Everything's Fucked.
We're Here To Help.


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